Timing is Paramount on Cabvision

TESTParamount Comedy is currently using Cabvision to publicise the much-anticipated 2nd series of the US hit show 'Everybody Hates Chris', inspired by the teenage experiences of comedian Chris Rock, who also narrates the Golden Globe nominated show.

The channel are able to make full use of Liquid's comprehensive scheduling facility available on the Cabvision system and target passengers on their way home from the office, by playing the ad on 7 consecutive Thursdays for 4 hours prior to the show being aired at 9pm.