Nuts Magazine

One key advantage of Liquid's unique mediaServer system is the facility to produce content templates which can incorporate items that are regularly updated, such as messages, prices or images. The obvious bonus point offered by this is reducing costs - a client like Nuts Magazine, for instance, have the luxury of a fresh and up-to-date content item without weekly production costs.

Having to update the magazine cover in this ad every week doesn't seem to bother the Liquid creative team, and it slots into the eye-catching animated template nicely. It seems to give the guys something to read during the morning coffee break too.