AMV BBDO & Motorola
Motorola hail Cabvision in Barcelona
Motorola certainly stood out when they hired a fleet of London taxis as mobile product demonstration suites in Barcelona for the 3GSM World Congress in 2007.
The taxis were a huge hit with delegates and locals alike, and with branded liveries, they attracted a level of attention way beyond the clients expectations.
In the cab, Liquid produced bespoke video and interactive material for the Cabvision screens to emphasise Motorola's dominance of the mobile market.
